What You Need To Know About Digital Moms - Work On the Internet

A new phrase ???digital moms??? is becoming a more commonly used term. ???Digital moms??? specifically refer to a segment of the population that includes moms who are regular users of web 2.0 and social media technology in their day-to-day lives. Women who are within the ???digital moms??? categoryusually have very busy lives (i.e. working, raising children, managing the household and finances etc.). However, the primary difference between the typical woman and this new group is that ???digital moms??? use a significant amount of technology in their daily lives compared to occasional web 2.0 users. Whether it???s using social networks to communicate with family and friends, listening to online radio, participating in online mom and parenting forums, or even reading and contributing to online consumer reviews, ???digital moms??? are very connected to the online world via computers and mobile.

Larger consumer brands are also becoming very interested in this growing market segment for multiple reasons. Because women are often the primary decision makers when it comes to buying consumer products for the household, most women have significant word of mouth influence to their circle of friends and family. Research has shown that people are much more likely to buy a particular product if it has been recommended by someone they know and trust. While studies show that women have always been big advocates of the products and services they enjoy, utilizing web 2.0 technology including social media tools, allows them to share their opinions freely on their favorite products, but with a much bigger audience than in the offline world (directly with their friends and family). Because of the reach of the ???digital mom???, it shouldn???t be a surprise why large consumer brands are targeting this audience for their influence across the online landscape.

One of the fastest growing interests of women online is listening to music on internet radio networks. While this is an emerging market, few companies have been able to capitalize on the women???s streaming audio market to date. One of the first services that have begun to capture the attention of women listening to music online is called Athena365.com. Also referred to as Athena Radio, Athena365 is a new online radio website by Internet radio pioneers Live365. Athena365 is a music, talk and lifestyle website dedicated to the ???digital mom??? category. Along with hundreds of music stations in multiple categories, Athena365 also has exclusive talk radio covering health, relationships, kids and parenting advice, news, and more. In addition to partnering with Oprah Winfrey???s Harpo radio network, Athena365 also gets exclusive audio content from ???mommy bloggers???, who are women that create online audio podcasts and blogs discussing the topics that are most important to them and their families??? needs. These so-called ???mommy bloggers??? didn???t exist until a few years ago, but with the invention of blogging and the widespread adoption of social media tools by women, this segment of the ???digital moms??? is growing at an extremely fast pace.

In summary, it???s important to recognize the significance of the ???digital moms??? category in the online world. In addition to having an enormous amount of influence when it comes to their own families buying decisions, the increased use of web 2.0 social media tools makes the ???digital mom??? market segment the key influencer for peers online. The impact of this market segment looks as though it will continue to grow in the minds of corporations as a viable audience to market to and for brand promotions through social sharing and web 2.0 influencing.

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