How to Record Interviews & Webinars for Your Business ...

Every smart business is a digital media company. ? Brian Clark, founder and CEO of Copyblogger Media

As a business owner it is impossible to do without any kind of digital campaign or activity of some kind these days. ?Almost all great and successful companies are those who invest in their online presence and digital engagement. ?In a sense, every successful business is now a digital media company.

Why become a digital media company to be successful and considered smart?

Becoming a digital media company doesn?t mean you stop doing what you do; what it means is to start educating, informing, communicating and engaging your customers and prospects digitally (online). Hopefully that?s what you?ve been doing all along albeit offline.

You may start your digital campaign by blogging from a website/blog, Facebook page, G+ page or Youtube channel. The benefits of building a digital resource for marketing and retention is varied and many. Some of them are:

• Being online you become more accessible for customers and prospects.
• You build highly targeted audience.
• Educating, informing, communicating and engaging them online via videos and audios help build informed customers
• You get a constant stream of feedback
• You will better understand your customers needs, wants and desires

You will become digital media company-like when you start producing video/audio interviews with established experts in your niche, set up webinars to engage your prospects and educate them about your services and products. Curate all the videos and audios you produce and use them to educate your market.

Smart use of these digital assets will bring more prospects and customers ? customers who are well-informed and make educated purchasing decisions and therefore, more likely to be life-long customers.

You digital assets will also extract a constant stream of feedbacks from customers and naysayers. Listening to these will give you more insight into your customers needs and wants, and desire. ?Take those and surprise them with better offerings!

How to record interviews, webinars and presentations for your business

Here are some tips to record a video or an audio for your business:

1. Interviews
Do interviews with subject matter experts and successful people in your niche. Record these interviews using a good digital voice recorder to get the best audio quality. ?That said, I?d encourage you to record these interviews using a video camera instead. ?These videos can be uploaded to your YouTube channel and shared and viewed by potentially millions.

Whatever format you choose, be sure to include transcripts of the interviews for the hard of hearing, deaf and dumb or people who prefer reading to listening. Embedding transcript of your video on YouTube will allow search engines, including Youtube, to better index the content of your video and thereby pulling more people to your content and therefore, to you and your services/products in general. Be sure to include your website URL within the description of your videos.

2. Webinars (online conferences or online seminars)
Conducting online seminars or webinars has become fashionable and an effective way to engage prospects online. ?Webinars of training or course or even general conferences can be easily set up using services like GoToMeeting or WebEx. These services create professional recordings and also offer add-on services to improve the overall experience like chat functions, file sharing capability, etc.

Again, recordings of such webinars generally build up your digital assets and also establishes you as an expert in your niche. It ?also allows companies ?and businesses to become more personal and therefore, accessible to their prospects and customers.

Have you started building your digital assets? How do you present your audio and video-assets online? Do you have a dedicated YouTube channel to educate and engage your market?

What are the challenges you face in your digital campaign?

Becoming a digital media company is not a matter of choice anymore. ?Do it or go home!

Image credit: principia aesthetica?/?Foter?

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