You may be thinking this does not apply to your business, as it is already enjoying success and getting loads of site visitors. To continue with a level of success or to enhance that success, it is now very important to have a blog as part of your internet presence. A business blog is essential to keeping your current subscriber base and growing it. If your site is already enjoying success, a business blog will add value to it.
A static site doesn?t generate the feeling that there is a person real somewhere, someone you can actually talk to. People like to be able to ask somebody a question and get a response. They prefer to know the site is more than text and graphics. A blog allows you to interact with your guests, who can put up questions and comments and get your personal attention, which builds rapport, something you won?t be able to do on a static site. Social networking sites have made interaction with others an everyday part of life, and particularly so with critical decisions like when purchasing something. A blog could be frequently updated to always show the latest information. The information you share can hence always be relevant and up to date.
Search engines are responsible for 80% of a website?s visitors, and webmasters are aware of this. The search engines are the most effective source of targeted prospects. When people type in a relevant query a search engine will direct them to your offerings. This is why it is wonderful for driving the kind of visitors you want to your website. To be able to get on the search engines without a great deal of hassle, the pages need to be indexed, which happens much faster with blogs than static pages.
Blogs have something distinctive, the ping function, which makes it much easier to generate traffic to a blog than a static page. The search engines shall be notified each time you post new content if you ping it afterward. Spider bots are then sent by the search engines to look at the material on your blog to find out if it is novel. In case it is, the brand new pages will get indexed, which means when the keywords are searched for, your pages will come up. You next need to focus on getting a high page rank for a lot of people to visit them.
Once you publish a new article the internal links on your blog are updated accordingly, something that can?t be done with static webpages. There you must link them together manually, in addition to creating a logical site map. You spend precious time on technical tasks which are completed as a matter of course with a blog site. If your web site is a blog, the energy you waste on a website?s technical issues can be directed into more productive things. If you have an online business, you are going to see that it is becoming essential to have a business blog.
Tags: based business, business, business online, internet, web site
Source: http://www.learn-in-ireland.com/for-your-web-business-to-be-a-success-you-need-a-business-blog/
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