Ads are spin, of course, and the NFL?s spin here is unambiguous: that it has for decades done and continues to do everything possible to protect the health and welfare of its players. Facing a wave of lawsuits by retired players over concussions and related brain injuries that question what the NFL knew and when it knew it?some of which were consolidated in federal court in Philadelphia on Tuesday?the league is combating the perception it has callously sent its players to slaughter. It also needs to protect its brand and the future of the sport. In that regard, the most telling quotation in the Times story comes from the NFL?s chief marketing officer, Mark Waller, who says player safety is ?probably one of the most important topics for casual fans, particularly mothers.? I added the italics, because if mom thinks football is crazy dangerous, she?s not going to let her son play, and if enough sons don?t play, football loses popularity, and if football loses popularity?you get the picture. Mom may not be reading websites that track catastrophic football injuries, but she will be watching the Super Bowl.
Source: http://feeds.slate.com/click.phdo?i=226bd398c6fb61cce0795117c14822ee
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