?Abstract? The new economic tide blows against our face. And global economic integration is irresistible. After access to WTO, the struggle for existence is aggravated day by day. The price of oil is high for a long time, at the same time, price of NG is rising. The xx group of the inside and outside environments forms an enormous challenge to anenterprise.After year 2000, the oil price has been kept at very high level, which also makes the natural gas price very high. At the end of 2003, China began to open its finished product retailer market, and formally open its finished product distribution market over around the whole country to execute its entry-WTO promise at Jan. 2007. Since those international competitors join the Chinese traditionally monopolized market, such three Chinese giant oil companies as CNPC?CPCC?CNOOC, are actively adjusting their strategy arrangement, so as to create an advantageous position for both their own consistent development and China?s macro economic construction. Accompanied with the change of the energy industry environment, those senior managers of China private oil companies, who used to heavily rely on the Three Giant, have to think over to look for new market direction.Based on the energy industry special situation, this article using China largest natural gas distributor-XX Group as a real case, combining the author?s personal working experience in XX Group, gives a deep argument of how enterprise makes its strategy.In this article, utilizing the modern business administration theory and the overseas and local research result of strategy management, the author makes full use of strategic designing instruments, such as strategic periodic analysis, business system, influence power analysis, industry SCP analysis, strategic game theory etc.Hope this article could offer some help to those scholars in China enterprise strategy management area.
Title: Analysis of Strategic Planning for a Gas CompanyCategory: Agriculture economics
Filename: Analysis of Strategic Planning for a Gas Company.pdf
Pages: 116
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