Intro To Mass Communication: Sirius XM; There for You Always ...

How many times has this happened to you; Your driving down the highway listening to your favorite song on FM radio only to realize as you head farther away from your stomping grounds every other word of the song is a lovely static sound.?

Well, in 1992 the FCC pulled aside a number of different radio frequencies that were aimed at being used via satellite. ?An auction was held for the rights to these frequencies and in 1997 two companies, now XM and Sirius, ?spent a total of $182 million for the licenses. Here is where the creation of satellite radio was born. ?It took 4 years for the launch of the official broadcasting, which did not beginning to transfer a signal nationwide nor did the opening launch of both companies have a variety in music selection.?

The growth of satellite radio was not an instant overnight success, it took many years and many financial slips until satellite radio caught on. To both parties avail a merger was initiated in 2008 which would combine the radio broadcasting of Sirius and XM together. This merger enabled both companies to begin seeing financial gain. Unfortunately the merger of the only two satellite radio companies was not taken very well by the FCC but eventually accepted.?

The creation of Satellite radio gives subscribers the ability to tune into an array of different music, political, news and weather related broadcastings without having to be limited by the number of stations ?available in their area or with pesky commercial interruptions . Satellite radio gives flexibility to a consumer by allowing them to listen to a radio broadcast hassle free. ?

Source: http://150masscomm.blogspot.com/2012/10/sirius-xm-there-for-you-always.html

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